{"id":1671,"date":"2025-05-05T15:17:56","date_gmt":"2025-05-05T13:17:56","guid":{"rendered":"https:\/\/journal.chioccarello.it\/?p=1671"},"modified":"2025-05-05T18:35:44","modified_gmt":"2025-05-05T16:35:44","slug":"maderno-the-revolution-of-stain-resistant-fabrics-with-fluoro-free-water-repellent-treatment","status":"publish","type":"post","link":"https:\/\/journal.chioccarello.it\/en\/maderno-the-revolution-of-stain-resistant-fabrics-with-fluoro-free-water-repellent-treatment\/","title":{"rendered":"MADERNO: the revolution of stain-resistant fabrics with Fluoro-free water-repellent treatment"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1671\" class=\"elementor elementor-1671 elementor-1656\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a27ed0a e-flex e-con-boxed e-con e-parent\" data-id=\"a27ed0a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9405143 elementor-widget elementor-widget-text-editor\" data-id=\"9405143\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"text-align: center;\"><span style=\"font-weight: 400;\">The very special essence of MADERNO is in its revolutionary stain-resistant\u00a0<\/span><span style=\"font-weight: 400; letter-spacing: 0px;\">property, guaranteed by the easy-clean treatment which protects the fibers with an invisible molecular layer, making the fabric resistant to stains and easily washable with water.<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8606854 e-grid e-con-full e-con e-child\" data-id=\"8606854\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c574f35 elementor-widget elementor-widget-image\" data-id=\"c574f35\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"194\" src=\"https:\/\/journal.chioccarello.it\/wp-content\/uploads\/2025\/05\/ENG-1.jpeg\" class=\"attachment-large size-large wp-image-1823\" alt=\"\" srcset=\"https:\/\/journal.chioccarello.it\/wp-content\/uploads\/2025\/05\/ENG-1.jpeg 500w, https:\/\/journal.chioccarello.it\/wp-content\/uploads\/2025\/05\/ENG-1-300x116.jpeg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad4e458 elementor-widget elementor-widget-image\" data-id=\"ad4e458\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"194\" src=\"https:\/\/journal.chioccarello.it\/wp-content\/uploads\/2025\/05\/ENG-2.jpeg\" class=\"attachment-large size-large wp-image-1826\" alt=\"\" srcset=\"https:\/\/journal.chioccarello.it\/wp-content\/uploads\/2025\/05\/ENG-2.jpeg 500w, https:\/\/journal.chioccarello.it\/wp-content\/uploads\/2025\/05\/ENG-2-300x116.jpeg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9cc4ac e-grid e-con-full e-con e-child\" data-id=\"c9cc4ac\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2d6ecc elementor-widget elementor-widget-image\" data-id=\"c2d6ecc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/journal.chioccarello.it\/wp-content\/uploads\/2025\/05\/01C_IG_FOCUS-MADERNO-819x1024.png\" class=\"attachment-large size-large wp-image-1666\" alt=\"\" srcset=\"https:\/\/journal.chioccarello.it\/wp-content\/uploads\/2025\/05\/01C_IG_FOCUS-MADERNO-819x1024.png 819w, https:\/\/journal.chioccarello.it\/wp-content\/uploads\/2025\/05\/01C_IG_FOCUS-MADERNO-240x300.png 240w, https:\/\/journal.chioccarello.it\/wp-content\/uploads\/2025\/05\/01C_IG_FOCUS-MADERNO-768x960.png 768w, https:\/\/journal.chioccarello.it\/wp-content\/uploads\/2025\/05\/01C_IG_FOCUS-MADERNO-1229x1536.png 1229w, https:\/\/journal.chioccarello.it\/wp-content\/uploads\/2025\/05\/01C_IG_FOCUS-MADERNO-1638x2048.png 1638w, https:\/\/journal.chioccarello.it\/wp-content\/uploads\/2025\/05\/01C_IG_FOCUS-MADERNO-1920x2400.png 1920w, https:\/\/journal.chioccarello.it\/wp-content\/uploads\/2025\/05\/01C_IG_FOCUS-MADERNO-1170x1463.png 1170w, https:\/\/journal.chioccarello.it\/wp-content\/uploads\/2025\/05\/01C_IG_FOCUS-MADERNO-585x731.png 585w, https:\/\/journal.chioccarello.it\/wp-content\/uploads\/2025\/05\/01C_IG_FOCUS-MADERNO-scaled.png 2048w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aebbca4 elementor-widget elementor-widget-text-editor\" data-id=\"aebbca4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-weight: 400;\">But what makes MADERNO truly unique is its <\/span>Fluoro-free <span style=\"font-weight: 400;\">treatment. In an era\u00a0<\/span><span style=\"font-weight: 400; letter-spacing: 0px;\">where health and safety are paramount, our fabric completely eliminates the use of harmful chemicals such as <\/span><span style=\"letter-spacing: 0px;\">PFAS<\/span><span style=\"font-weight: 400; letter-spacing: 0px;\"> (perfluoroalkyl and polyfluoroalkyl), which have been associated with significant risks to human health and the\u00a0<\/span><span style=\"font-weight: 400; letter-spacing: 0px;\">environment.<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e90f32 e-con-full e-flex e-con e-child\" data-id=\"3e90f32\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c51baba elementor-widget elementor-widget-text-editor\" data-id=\"c51baba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"text-align: center;\"><span style=\"font-weight: 400;\">In January 2025, with the entry into force of the AB 1817 regulation in California\u00a0<\/span><span style=\"font-weight: 400; letter-spacing: 0px;\">which bans the use of PFAS in textile products, MADERNO will already be\u00a0<\/span><span style=\"font-weight: 400; letter-spacing: 0px;\">compliant with these new regulations.<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53b9626 elementor-widget elementor-widget-heading\" data-id=\"53b9626\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight: 400;\">Choose MADERNO means embracing<\/span><br><span style=\"font-weight: 400;\">\na more secure and sustainable future.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97e20a3 elementor-widget elementor-widget-penci-button\" data-id=\"97e20a3\" data-element_type=\"widget\" data-widget_type=\"penci-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"pcbtn-wrapper pcbtn-align-center\">\n\t\t\t<a class=\"pcbtn pcbtn-icon-left\" \n\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.chioccarello.it\/it\/tessuti_arredamento\/maderno\" target=\"_blank\">\n\t\t\t\t<span class=\"pcbtn-wrapperin\">\n\t\t\t\t\t<span class=\"pcbtn-content\">\n\t\t\t\t\t\t\t\t\t\tDISCOVER THE NEW MADERNO COLOR CHART\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The very special essence of MADERNO is in its revolutionary stain-resistant\u00a0property, guaranteed by the easy-clean treatment which protects the fibers with an invisible molecular layer, making the fabric resistant to&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1659,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[57],"tags":[],"class_list":["post-1671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-products"],"_links":{"self":[{"href":"https:\/\/journal.chioccarello.it\/en\/wp-json\/wp\/v2\/posts\/1671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journal.chioccarello.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journal.chioccarello.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journal.chioccarello.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journal.chioccarello.it\/en\/wp-json\/wp\/v2\/comments?post=1671"}],"version-history":[{"count":7,"href":"https:\/\/journal.chioccarello.it\/en\/wp-json\/wp\/v2\/posts\/1671\/revisions"}],"predecessor-version":[{"id":1851,"href":"https:\/\/journal.chioccarello.it\/en\/wp-json\/wp\/v2\/posts\/1671\/revisions\/1851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/journal.chioccarello.it\/en\/wp-json\/wp\/v2\/media\/1659"}],"wp:attachment":[{"href":"https:\/\/journal.chioccarello.it\/en\/wp-json\/wp\/v2\/media?parent=1671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journal.chioccarello.it\/en\/wp-json\/wp\/v2\/categories?post=1671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journal.chioccarello.it\/en\/wp-json\/wp\/v2\/tags?post=1671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}